{"id":947,"date":"2019-05-01T13:02:33","date_gmt":"2019-05-01T13:02:33","guid":{"rendered":"https:\/\/klinger.lt\/?p=947"},"modified":"2023-02-06T13:10:23","modified_gmt":"2023-02-06T13:10:23","slug":"kaip-dirbtinis-intelektas-itakoja-i-lauko-reklama","status":"publish","type":"post","link":"https:\/\/klinger.lt\/kaip-dirbtinis-intelektas-itakoja-i-lauko-reklama\/","title":{"rendered":"Kaip dirbtinis intelektas \u012ftakoja \u012f lauko reklam\u0105."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"947\" class=\"elementor elementor-947\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f920da3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f920da3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50392fba\" data-id=\"50392fba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cadccb5 elementor-widget elementor-widget-text-editor\" data-id=\"6cadccb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\">Kosinti reklama. Reklamos stulpas, pilonas ar ir klasikinis reklaminis stendas apklijuotas atspausdintais plakatais skaitmeniniu b\u016bdu, tai jau buvo vakar. Ta\u010diau netrukus \u201cskaitmeniniai plakatai\u201d gal\u0117s padaryti daug daugiau. Tai leid\u017eia beproti\u0161ku grei\u010diu besivystantis dirbtinis intelektas.<\/p><p>Vienos \u0160vedijos vaistin\u0117s tinklo rinkodaros skyrius suk\u016br\u0117 \u201ckos\u0117jant\u012f\u201d reklamin\u012f stend\u0105. Kuri kosuliavo, kai tik prie stendo prieidavo r\u016bkantis r\u016bkalius. Tam Stokholmo vaistin\u0117 u\u017esak\u0117 didel\u0119 skaitmenin\u0119 reklamos erdv\u0119. Reklamoje nebuvo joki\u0173 atgrasan\u010di\u0173 nuotrauk\u0173 ar tekst\u0173 nuo r\u016bkymo.Tiesiog kai prieidavo prie \u0161vie\u010dian\u010dio reklaminio stendo r\u016bkantis \u017emogus stendas prad\u0117davo kos\u010dioti. \u017dinoma tai atkreipdavo r\u016bkan\u010dio praeivio d\u0117mes\u012f ir tada atsirasdavo tekstas: &#8222;Mes esame J\u016bs\u0173 vaistin\u0117, M\u016bs\u0173 misija yra pad\u0117ti jums gyventi ilgiau ir sveikiau.&#8221;. Technologija yra gana paprasta &#8211; vaizdo kamera seka aplink\u0105 su veido atpa\u017einimo programa ir r\u016bkan\u010diojo veidas rodomas LED ekrane reklaminiame stende. O r\u016bkalius galutiniai buvo nustatomas d\u016bm\u0173 detektoriumi.<br \/>\u201cSugauti\u201d r\u016bkaliai buvo nustebinti arba juok\u0117si. Tai teigiama personalizuota reklama \u012ftakojanti \u012f kokybi\u0161kesn\u012f gyvenim\u0105.<\/p><p>Dar vienas personalizuotos reklamos pritaikymo pavyzdys Japonijoje.<br \/>\u010cia atliktas testas neseniai atv\u0117r\u0117 nauj\u0105 reklamos aspekt\u0105. Tokijo miesto magistral\u0117je, penki\u0173 pagrindini\u0173 reklamos \u012fmoni\u0173 buvo naudojamos lauko reklamos erdv\u0117s (billboard). Kamera steb\u0117jo visus automobilius nuo 800 metr\u0173. Atpa\u017einimo programin\u0117 \u012franga analizavo visus \u012fra\u0161omus duomenis &#8211; nuo automobilio mark\u0117s iki grei\u010dio. Ir kas penkias sekundes tada pasirodydavo personalizuotai pritaikyta kiekvienam vairuotojui reklama. Kas keliavo senoje \u201eToyota\u201c klas\u0117je, tam naujasis Toyota modelis. Jeigu tai krovininis automobilio vairuotojas, gabenantis prekes per greitkel\u012f nakt\u012f, tai jam reklamavo energetin\u012f g\u0117rim\u0105 ir t.t.<\/p><p>O kur dar interaktyvi lauko stendu reklama. Vietoj skaitmenin\u0117s plakato atspausdintos reklamos arba paprasto galb\u016bt net erzinan\u010dios lauko ekrano reklamos.<br \/>Interaktyvus elektroninis stendas ar vitrinos reklama. PVZ Leipcigo kompanija \u201eSensape\u201c. kuria pa\u017eangius skaitmeninius \u017eenklus su realiu laiko personalizavimu, kurie analizuos demografinius duomenis ir naudotoj\u0173 emocijas su reklamuojamais produktais, tokiu b\u016bdu suteikiant nauj\u0173 \u012f\u017evalg\u0173 tikslin\u0117ms grup\u0117ms ir klient\u0173 po\u017ei\u016br\u012f \u012f pa\u010di\u0105 i\u0161minting\u0105 reklam\u0105. \u0160is protingas skaitmenini\u0173 \u017eenkl\u0173 sprendimas \u017einoma yra dar tik vystymosi eksperimentin\u0117s stadijos prad\u017eioje. Kai tik ji taps kasdienio gyvenimo dalis, tuoj pat suma\u017e\u0117s paprastos spausdinos plakatais aplipdytos reklamos, kuri bus suvokiama kaip \u201eerzinanti\u201c vartotoj\u0105.<br \/>Spar\u010diai besivystantis dirbtinis intelektas ir ant \u0161io pagrindo jau kuriasi naujos kartos \u017eenkl\u0173 gamybos kompanijos. O joms reikalingi naujai m\u0105stantys specialistai, daug suvokiantys per informacijos bei dirbtini\u0173 i\u0161minting\u0173 sensori\u0173 besikurian\u010di\u0105 sistem\u0105.<br \/>Taip naujos technologijos nei\u0161vengiamai pakeis pa\u010dios reklamos principus, tai yra ji tampa vis labiau personalizuota. Tai \u017eenkl\u0173 gamyba tur\u0117s prisitaikyti ir taikyti jau i\u0161 principo nauj\u0105 po\u017ei\u016br\u012f bei naujas technologijas savo gamyboje.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kosinti reklama. Reklamos stulpas, pilonas ar ir klasikinis reklaminis stendas apklijuotas atspausdintais plakatais skaitmeniniu b\u016bdu, tai jau buvo vakar. Ta\u010diau netrukus \u201cskaitmeniniai plakatai\u201d gal\u0117s padaryti daug daugiau. Tai leid\u017eia beproti\u0161ku grei\u010diu besivystantis dirbtinis intelektas. Vienos \u0160vedijos vaistin\u0117s tinklo rinkodaros skyrius suk\u016br\u0117 \u201ckos\u0117jant\u012f\u201d reklamin\u012f stend\u0105. Kuri kosuliavo, kai tik prie stendo prieidavo r\u016bkantis r\u016bkalius. Tam Stokholmo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[]},"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/klinger.lt\/wp-json\/wp\/v2\/posts\/947"}],"collection":[{"href":"https:\/\/klinger.lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klinger.lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klinger.lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/klinger.lt\/wp-json\/wp\/v2\/comments?post=947"}],"version-history":[{"count":7,"href":"https:\/\/klinger.lt\/wp-json\/wp\/v2\/posts\/947\/revisions"}],"predecessor-version":[{"id":958,"href":"https:\/\/klinger.lt\/wp-json\/wp\/v2\/posts\/947\/revisions\/958"}],"wp:attachment":[{"href":"https:\/\/klinger.lt\/wp-json\/wp\/v2\/media?parent=947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klinger.lt\/wp-json\/wp\/v2\/categories?post=947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klinger.lt\/wp-json\/wp\/v2\/tags?post=947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}