{"id":936,"date":"2018-10-31T12:45:30","date_gmt":"2018-10-31T12:45:30","guid":{"rendered":"https:\/\/klinger.lt\/?p=936"},"modified":"2023-02-06T12:57:22","modified_gmt":"2023-02-06T12:57:22","slug":"kaip-atrodys-isorine-reklama-ateityje","status":"publish","type":"post","link":"https:\/\/klinger.lt\/kaip-atrodys-isorine-reklama-ateityje\/","title":{"rendered":"Kaip atrodys i\u0161orin\u0117 reklama ateityje?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"936\" class=\"elementor elementor-936\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc7e2c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc7e2c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4abbac0\" data-id=\"4abbac0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afdda75 elementor-widget elementor-widget-text-editor\" data-id=\"afdda75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p id=\"viewer-jsr5\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">I\u0161orin\u0117 reklama jau egzistuoja \u0161imtme\u010dius. Jau senov\u0117s Egipto prekeiviai i\u0161kaldavo akmenyje prane\u0161im\u0105 ir tiesiog j\u012f pastatydavo gatv\u0117je. V\u0117liau reklama tobul\u0117jo, keit\u0117si, atsirado informaciniai stulpai, v\u0117liau plakatin\u0117 reklama ant sien\u0173, stotel\u0117se ir t.t. Su atsinaujinan\u010diomis technologijomis senoji plakat\u0173 reklama vis ma\u017eiau aktualesn\u0117 ir \u012f jos viet\u0105 ateina naujos r\u016b\u0161ies reklama &#8211; media.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc5d925 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc5d925\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b68b27c\" data-id=\"b68b27c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22675fd elementor-widget elementor-widget-image\" data-id=\"22675fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"675\" src=\"https:\/\/klinger.lt\/wp-content\/uploads\/2023\/02\/times-square-1024x675.jpg\" class=\"attachment-large size-large wp-image-939\" alt=\"\" srcset=\"https:\/\/klinger.lt\/wp-content\/uploads\/2023\/02\/times-square-1024x675.jpg 1024w, https:\/\/klinger.lt\/wp-content\/uploads\/2023\/02\/times-square-300x198.jpg 300w, https:\/\/klinger.lt\/wp-content\/uploads\/2023\/02\/times-square-768x506.jpg 768w, https:\/\/klinger.lt\/wp-content\/uploads\/2023\/02\/times-square-1536x1012.jpg 1536w, https:\/\/klinger.lt\/wp-content\/uploads\/2023\/02\/times-square.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-daa6814 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"daa6814\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-068ce1f\" data-id=\"068ce1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e1a6f9 elementor-widget elementor-widget-text-editor\" data-id=\"2e1a6f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"nLG8d5\" data-hook=\"post-description\"><article class=\"blog-post-page-font\"><div class=\"post-content__body\"><div class=\"NjQ71C\"><div class=\"NjQ71C\"><div class=\"ZylKKv md1nXG SwMATA\" data-rce-version=\"9.3.6\"><div class=\"kvdbP HWlYoF wrLZsV _1O7aH\" dir=\"ltr\" data-id=\"rich-content-viewer\"><div class=\"_1hN1O uyQefQ _3EPBy\"><p id=\"viewer-37q1p\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">Kas m\u016bs\u0173 laukia ateityje? Kuo mes b\u016bsim apsupti ir kaip bus pasir\u016bpinta m\u016bs\u0173 komfortin\u0117m b\u016bsenom, kad vartotoji\u0161kumas kilt\u0173 ir did\u0117t\u0173?<\/span><\/p><p id=\"viewer-bkh3r\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">Kaip darys \u012ftak\u0105 \u012f m\u016bs\u0173 gyvenimo sprendimus bei poky\u010dius einant gatve, va\u017eiuojant automobiliu, ar autobusu. S\u0117dint kavin\u0117je ar stovint eil\u0117je prie kasos aparat\u0173, o paskui prie pypsin\u010di\u0173 robotizuot\u0173 &#8222;kasininki\u0173&#8221;.<\/span><\/p><div data-hook=\"rcv-block8\">\u00a0<\/div><p id=\"viewer-9dt81\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">Kas man &#8222;\u0161ypsosis&#8221; braid\u017eiojant, taip sakant leid\u017eiant laisvalaik\u012f Kauno akropolyje? Kas paskatins i\u0161traukti &#8222;savanori\u0161kai&#8221; i\u0161 savo ki\u0161en\u0117s esamus sutaupytus eurus, iliuzi\u0161kai v\u0117l norint sutaupyti, nes \u0161iuo metu vyksta akcija ir v\u0117l gali sutaupyti&#8230; Kaip u\u017eburtas ratas, kuo daugiau taupai akroplio akcijose, tuo privalai daugiau dirbti, arba vis labiau vartoti per vartojam\u0105j\u012f kredit\u0105, kad taupyti.<\/span><\/p><p id=\"viewer-80jea\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">Galime tik nujausti esam\u0173 technologjj\u0173 spart\u0173 tobul\u0117jim\u0105: 3D priinteriai, lazeriai, veid\u0173 mimik\u0173 skaitymo programos, am\u017eiaus grupi\u0173 nustatymas, erdvines hologramos ir t.t.<\/span><\/p><p id=\"viewer-7urue\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">Mus &#8222;dalina&#8221; \u012f tikslines grupes pagal am\u017ei\u0173, produkt\u0105, poreikius \u012fpro\u010dius ir t.t.<\/span><\/p><div data-hook=\"rcv-block13\">\u00a0<\/div><p id=\"viewer-fsfbu\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">Ir visos \u0161ios tikslin\u0117s grup\u0117s yra pasiekiamos tiek kelyje tiek namuose su judan\u010diais paveiksliukais per i\u0161maniuosius telefonus. Visos \u0161ios tikslin\u0117s tautos, \u017emoni\u0173 grup\u0117s yra pasiekiamos tiek kelyje \u012f darb\u0105 tiek atostogaujant, tiek namuose pietaujant ar ruo\u0161iant pietus su judan\u010diais &#8222;paveiksliukais&#8221; per i\u0161maniuosius telefonus. Svarbiausias tikslas yra pasiektas tai tapo m\u016bs\u0173 gyvenimo neatskiriama dalis. Tai i\u0161manusis telefonas gyvena su mumis o ne mes su telefonu&#8230; Tai kaip \u0161itam posakyje: \u0161unys turi \u0161eimininkus, o kat\u0117s personal\u0105. Tai ir su i\u0161maniaisiais telefonais kuo labiau telefonas i\u0161mintingesnis tuo \u0161eimininkas paklusnesnis i\u0161orin\u0117s rekamos poveikiui\u2026<\/span><\/p><p id=\"viewer-dki5p\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">Internetas siulo neapsakoma sraut\u0105 nauj\u0173 kanal\u0173, sudaro galimyb\u0119 \u017ei\u016br\u0117ti laidas tada, kad norisi ir kada man patogu, o ne tada kada televizija \u201cliepia\u201d ir dar su reklama. Tod\u0117l kuo toliau, televizija praranda \u012ftak\u0105 kaip reklamos ne\u0161\u0117ja. Vis daugiau vietos u\u017eima taip vadinamos skaitmenin\u0117s platformos, kurios seka savo lankytojus gerb\u0117jus ir i\u0161 principo &#8222;tikslin\u012f&#8221; klient\u0105 visur, net ir i\u0161or\u0117je, tai yra gatv\u0117je. Taip auga stiprus, naujas reklaminis skaitmeninis kanalas &#8211; mobili i\u0161orin\u0117s reklamos kryptis: Digital Out-of-Home arba DooH &#8211; pradeda vaidinti labai svarbi\u0105 reik\u0161m\u0119 i\u0161orin\u0117s reklamos sektoriuje.<\/span><\/p><p id=\"viewer-b41bm\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">Ne tik programinis technologinis tobul\u0117jimas mums pad\u0117s apsispr\u0119sti ko mes norime gyvenime, bet ir spar\u010diai besivystan\u010dios technologijos. Tokios, pavyzd\u017eiui, kaip televizoriaus gylis kuris suplon\u0117s. Ir jeigu dabar savo \u0161iuolaikin\u012f televizori\u0173 laikote itin plonu, tai \u0161i\u0105 gylio s\u0105vok\u0105 reik\u0117t\u0173 jau per\u017evelgti, nes jau dabar gamintojai, pristato naujo &#8222;plonumo&#8221; beveik nuo tapet\u0173 storio nesiskirian\u010dius OLED (organini\u0173 \u0161viesos diod\u0173) televizorius, kurie kabinami ant sien\u0173 magnetais. Galima tik pabandyti fantazuoti, kaip tai paveiks interjer\u0105 ir kaip keisis i\u0161orin\u0117s reklamos tendencijos bei jos rinkos dydis.<\/span><\/p><p id=\"viewer-1s17q\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">O kur dar permatomi televizoriai, kurie vitrinose atrodys kaip paprastas stiklas, o jame atsirandantys vaizdai bei reklama.<\/span><\/p><p id=\"viewer-f54mn\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">Vadinasi vis labiau ir labiau bus pereinama prie skaitmenin\u0173 technologij\u0173 ir pajamos i\u0161 skaitmenini\u0173 ekran\u0173 vis daug\u0117s. Nuo paprast\u0173 transliacijos form\u0173 bus pereinama prie tinklinio valdymo, prie i\u0161mani\u0173 program\u0173 iki gatv\u0117je esan\u010di\u0173 sensori\u0173 kurie indetifikuos tikslin\u0119 grup\u0119 rinkos ir sekund\u0117s tikslumu i\u0161kart jam prane\u0161 ko jis dar neturi savo gyvenime iki pilnos laim\u0117s. Pavyzd\u017eiui, kad \u0161iandien dar nevalgei greitojo maisto restorane, &#8230;arba galite atsisi\u0173sti nemokam\u0105 &#8222;iPhone&#8221; program\u0105, pavadint\u0105 &#8222;U snap&#8221;: ir jeigu t\u016blo tautie\u010dio patrauk\u0117 d\u0117mes\u012f popierinis ar skaitmeninis plakatas. Jis j\u012f nufotografuoja savo telefonu, programa tai atpa\u017e\u012fsta ir suteikia informacijos apie produkt\u0105, nuolaid\u0173 kupon\u0105, bei nurodo, kur yra artimiausia jo ki\u0161en\u0117s i\u0161tu\u0161tinimo vieta.<\/span><\/p><p id=\"viewer-cf248\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">Sensoriai vystosi beproti\u0161ku grei\u010diu kartu su pingan\u010dia ir greitai tobul\u0117jan\u010dia \u012franga.<\/span><\/p><p id=\"viewer-bhk47\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">Taigi reklaminis stendas apginkluotas veido atap\u017einimo sensoriais nustatys, ar J\u016bs li\u016bdnas, ar J\u016bs labai linksmas. Pagal J\u016bs\u0173 &#8222;gyvenimo&#8221; nuotaik\u0105 nustatys J\u016bs\u0173 emocin\u0119 b\u016bkl\u0119 laim\u0119, pykt\u012f, li\u016bdes\u012f, baim\u0119, nustebim\u0105 ir pasibjaur\u0117jim\u0105. Nelaimingai atrodantis asmuo gali b\u016bti &#8222;apdovanotas&#8221; saul\u0117s \u012fdegusiu gra\u017eios merginos veidu, papl\u016bdimi\u0173 arba aromatingo konjako, bei \u0161okolado plytel\u0117s reklama, o neramiai \u0161nairuojantieji gali b\u016bti nuraminti gra\u017eios dainuojamosios muzikos garsais ir lotoso \u017eiedo ornamentais.<\/span><\/p><p id=\"viewer-f89uq\" class=\"mm8Nw _1j-51 roLFQS _1FoOD _3M0Fe Z63qyL roLFQS public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr\"><span class=\"_2PHJq public-DraftStyleDefault-ltr\">Taigi kur bekeliausite autobuse, l\u0117ktuve, ar su savo uo\u0161vien\u0117s prabangiu automobiliu, niekur nepab\u0117gsite nuo J\u016bs\u0173 pinig\u0173 taupymo akcij\u0173 &#8211; kurios virsta pelnu reklamos agent\u016br\u0173 savinink\u0173 ki\u0161en\u0117se.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I\u0161orin\u0117 reklama jau egzistuoja \u0161imtme\u010dius. Jau senov\u0117s Egipto prekeiviai i\u0161kaldavo akmenyje prane\u0161im\u0105 ir tiesiog j\u012f pastatydavo gatv\u0117je. V\u0117liau reklama tobul\u0117jo, keit\u0117si, atsirado informaciniai stulpai, v\u0117liau plakatin\u0117 reklama ant sien\u0173, stotel\u0117se ir t.t. Su atsinaujinan\u010diomis technologijomis senoji plakat\u0173 reklama vis ma\u017eiau aktualesn\u0117 ir \u012f jos viet\u0105 ateina naujos r\u016b\u0161ies reklama &#8211; media. Kas m\u016bs\u0173 laukia ateityje? [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[]},"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/klinger.lt\/wp-json\/wp\/v2\/posts\/936"}],"collection":[{"href":"https:\/\/klinger.lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klinger.lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klinger.lt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/klinger.lt\/wp-json\/wp\/v2\/comments?post=936"}],"version-history":[{"count":3,"href":"https:\/\/klinger.lt\/wp-json\/wp\/v2\/posts\/936\/revisions"}],"predecessor-version":[{"id":943,"href":"https:\/\/klinger.lt\/wp-json\/wp\/v2\/posts\/936\/revisions\/943"}],"wp:attachment":[{"href":"https:\/\/klinger.lt\/wp-json\/wp\/v2\/media?parent=936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klinger.lt\/wp-json\/wp\/v2\/categories?post=936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klinger.lt\/wp-json\/wp\/v2\/tags?post=936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}